4 Ways Blogging Can Enhance Your Healthcare Marketing Strategy

4 Ways Blogging Can Enhance Your Healthcare Marketing Strategy

Blogging has evolved far beyond personal journals into a powerful content marketing tool that builds trust, showcases features and benefits, and ultimately adds value to your brand. If you’d like to make blogging part of your company’s healthcare marketing strategy, here are four ways to make that effort worthwhile. #1 – Know your buyer personas. The need to thoroughly understand…read more →

Healthcare invades the Consumer Electronics Show!

I love hearing about marketing healthcare services directly to the consumer. The consumerism of healthcare and explosion of mobile healthcare apps are evidence of societies interest in learning more, to enable informed decision making and better control their healthcare. It reminds me of the impact marketing MRI to consumers had back in the early 1990’s. MRI usage exploded when consumers…read more →

The Rule of Three

A few weeks back I attended the ACR Imaging Informatics Summit in Washington, DC.  There were great networking opportunities, and a chance to hear from some top thought leaders in the industry.  There was significant conversation about content that the ONC has developed about Meaningful Use. The ACR spoke about a number of initiatives and content they are developing, and…read more →

Radiology Innovation Imperative

Dr. Bruce Hillman made thought-provoking comments in his talk during this weeks AuntMinnie Radexpo 2012. He  addressed the anti-imaging bias permeating government agencies and payors, in-part caused by “too much success”  experienced by Radiology over the past 10 years. (I.e. exploding exam volumes, unnecessary imaging, self-referral, dramatically increased radiologists salaries) He urged the Radiology industry to continue innovating, to drive…read more →

National Health IT Week – September 10th

Healthcare Service Consultants is a Proud Supporter of National Health IT Week 2012 This September, Healthcare Service Consultants — as a partner in the advancement of health information technology to help improve healthcare — is joining approximately 200 public and private sector organizations to participate in the 7th Annual National Health IT Week (September 10-14, 2012).  National Health IT Week 2012 is…read more →

Marketing Is Dead?

Marketing Is Dead – Bill Lee – Harvard Business Review.   While I’m not sure I agree with the catchy title and all the claims  in this article, I believe it makes some excellent points about the importance of leveraging customer success and giving happy customers a voice.  While  unhappy customers are often more likely to speak-up, identifying and enlisting…read more →

Hello Healthcare IT Business Leaders!

Welcome to the home of healthcare product marketing information on the web.  This blog will strive to be a source of both healthcare industry and product marketing information for Healthcare IT business leaders and marketing professionals. Interested in leveraging marketing for accelerated business growth?  Then this site is for you! I’ll be sharing product marketing insights, thoughts and commentary specific…read more →