Healthcare invades the Consumer Electronics Show!

April 01, 2014
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I love hearing about marketing healthcare services directly to the consumer. The consumerism of healthcare and the explosion of mobile healthcare apps are evidence of society’s interest in learning more. It’s also enabling informed decision-making and better control of their healthcare.

This reminds me of the impact marketing MRI to consumers had back in the early 1990’s. MRI usage exploded when consumers started asking for MRI over CT or Xray for sports injuries.

Consumers are powerful influencers. Their influence is growing as they pay more out of pocket. Smart providers will offer their customers the tools they ask for. That is, granted reimbursement exists and proof of clinical benefit is tangible.

Great quote from an mHealthNews article – “Healthcare is not something to do to a patient. It should be something you do with a patient.”


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Written by Dean Kaufman

Dean has over 25 years of experience in medical imaging and healthcare IT product marketing management and leadership. Before starting Healthcare Service Consultants is 2012, his career in corporate america included managing software solutions and leading product marketing teams for Siemens Healthcare, AGFA Healthcare, Datascope and GE Healthcare, as well as a number of startups. Dean is well connected in the industry, is published in numerous industry trade and scientific journals, including Radiology Business, RADIOLOGY, and RADIOGRAPHICS. He is active in industry trade organizations including SIIM and is named on the early Radiology PACS patent #6,574,629.

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