How We Help

We provide a full range of healthcare software marketing services; from fractional Chief Marketing Officer and strategy refinement to tactical implementation of thought leadership, PR and digital marketing.

Our healthcare software product marketing services help healthcare IT companies succeed by deepening their industry insights and helping clients solve market problems while promoting their capabilities and successes.

Healthcare Service Consultants offers the following range of healthcare software marketing services that can be tailored to your specific needs:

Strategic Services

  • Market and business strategy assessment
  • Product launch planning and execution
  • Product messaging and positioning
  • Sales strategy refinement
  • Competitive analysis
  • CRM management
  • Market research

Awareness Building

  • Email marketing campaigns
  • Case studies
  • Media planning
  • Tradeshow management
  • Public Relations
  • Website development and refinement

Channel Enablement

  • Customer success stories
  • Sales presentations
  • Product and demonstration videos
  • Product sales collateral
  • Elevator Pitches
  • Installed base upsell programs
  • Promotional programs
  • Reference site management

Thought Leadership

  • White Papers
  • Sponsored content development
  • ROI justification models
  • Research summaries
  • Literature reprints

Demand Generation

  • Webinar Production
  • Newsletter writing
  • Paid Search
  • Social media strategy

Benefits of Working with HSC

HSC Capabilities

Consultative product marketing support provides a unique approach to addressing business needs. Learn how we employ an ongoing, integrated, and customized marketing plan that helps your organization achieve its goals.

Elevate your Healthcare IT Marketing: Clinical Expertise as a Competitive Differentiator

It seems like every day there’s a new marketing technology or service. Companies promise superior awareness, higher engagement, and tons of new leads. It's...

Don’t Be Shallow! Healthcare IT Thought Leadership Requires Depth

Not all thought leadership content is (or should be) equal. Thought leadership content must possess a level of depth appropriate to the expertise, concerns,...

Think outside the Booth! Elevate Your Trade Show Marketing

Trade shows are crucial opportunities for healthcare IT businesses to showcase their products and services. These events generate sales leads through...

Happy Customers Don’t Just Pay Their Bills! Unlock the Power of Customer Success in Healthcare IT

Many companies treat customer success as an afterthought. In healthcare IT, where ongoing customer support and relationship building are critical to future...

B2B Healthcare Marketing News & Tips

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