Healthcare Service Consultants

 

Healthcare Service Consultants (HSC) is a full-service product marketing agency focused on healthcare software companies. We help our clients improve their commercialization efforts by optimizing strategy and execution.

Strategy and Execution

Our founder spent over 25 years honing his understanding of the unique needs of healthcare software companies by managing software solutions and leading teams for Siemens Healthineers, AGFA Healthcare, and GE Healthcare. This insight is reflected in our unique ability to provide fractional Chief Marketing Officer and tactical implementation services. We can accelerate your product commercialization strategy, enhance your company’s value, and enrich your sales efforts.

Strategy Refinement

  • Fractional Chief Marketing Officer
  • Go To Market Planning
  • Launch Planning
  • Messaging & Positioning
  • Competitive Analysis
  • Packaging and Pricing

Content Development

  • Case Studies
  • White Papers
  • Webinars/Podcasts
  • Blogs
  • Infographics
  • Press Releases
  • Earned Content

Sales Enablement

  • Tradeshow Management
  • Sales Collateral
  • Elevator Pitches
  • Sales Presentations
  • Objection Handling
  • FAQ’s

Digital Execution

  • Email Newsletters
  • Social
  • Website content
  • Paid Search
  • SEO

Strategy Refinement

We believe marketing is business.

Which is why our factional Chief Marketing Officer services ensure your go-to-market and messaging strategy highlights the greatest benefits you deliver. Embark on a journey of optimization that embraces customer feedback and competitive understanding.

Content Development

Content is the foundation for all product marketing efforts. It is even more important in healthcare, where thought leadership content must convey a depth of understanding as well as highlight customer successes.

Sales Enablement

Marketing and sales must work together to ensure the necessary sales tools are created to build and maintain a healthy sales funnel. Marketing cannot operate in a vacuum and sales needs standardized tools that support a successful sales process.

Digital Execution

Digital tactics are commonplace today and a balanced effort must be implemented to reach your target audience. However, the content in these digital tactics must have depth that reflects agreed upon strategy.

Healthcare Service Consultants "By The Numbers"

Companies Helped

Average Engagement in Months

%

Engagements Over 6 Months

Some of Our Clients

Healthcare Service Consultants provides fractional chief marketing officer services and full tactical implementation with a focus on healthcare software. Our decades of healthcare product marketing and product management experience saves you time and enables us to contribute more impactfully. Just ask these clients!

What They Are Saying

Healthcare Service Consultants leverages the latest social media, digital advertising, and content marketing practices that match your strategy. Our healthcare domain expertise, product marketing skills, and industry experience will ensure your company’s success.

Here are just a few examples of our clients’ successes.

Phynd Technologies

“I tried other marketing firms prior to Healthcare Service Consultants, but none of them matched HSC’s knowledge of healthcare IT.”

~ Thomas White, CEO

 

RedRick Technologies

“HSC has become a very valuable part of the RedRick team and we would highly recommend them to any company that is looking to develop or improve their marketing strategy.”

~ Greg Patrick, CEO

Blackford Analysis Ltd.

“HSC offers the rare combination of full-spectrum marketing experience and in-depth sector knowledge.”

~ Ben Panter, CEO

Laurel Bridge Software, Inc.

“In short order, HSC has advanced our marketing efforts from non-existing to regular, targeted and timely which has resuled in broader industry awareness and increasing number of website visitors, promotional downloads, prospects, and customers.”

~ Greg Muller, Director of Business Development

PACSHealth

“Healthcare Service Consultants developed sales support and promotional materials that supported a successful launch at a major tradeshow and ensured consistent messaging across all materials.”

~ Mike Battin, COO

Society for Imaging Informatics in Medicine (SIIM)

“HSC was able to very successfully transfer their corporate/business expertise in the imaging informatics community to build an effective program for SIIM, a non-profit, professional society.”

 ~ Anna Marie Mason, Executive Director (Retired)

ICON

“I was impressed with their diligence and ability to apply independent thinking that helped us to see opportunities we may otherwise have missed.”

~ C-suite executive

HealthLytix

“HSC helped get us off the ground. We were a healthcare technology startup with no existing marketing resources and no market presence. Dean was part of the team that supported the launch of our first commercial product. HSC helped us refine our messaging and developed customer-facing collateral and thought leadership content.”

~ Ajit Shankaranarayanan, Chief Operating Officer

 

AlgoMedica, Inc.

“We began working with Dean Kaufman at Healthcare Service Consultants (HCS) in April 2020. HSC hit the ground running, since Dean understands radiology and was able to quickly grasp the challenges around CT dose and image reconstruction. In addition to supporting our marketing- and sales-related documentation, Dean’s team supported us in achieving a more professional appearance in our go-to-market approach, in the US and internationally. The team helped refine our messaging strategy, developed content, supported our digital channels, and trained our direct sales team and dealer network. Dean’s experience and focus has been invaluable in supporting our efforts to make rapid progress towards our commercial goals.”

~ Mikael Strindlund, President & CEO

Tell Us About Your Needs

Started by Dean Kaufman, Healthcare Service Consultants provides executive caliber marketing leadership and an integrated marketing approach. We also leverage the latest content and social media marketing practices.

Our healthcare technology marketing services help you solve market problems while promoting your capabilities and successes.

Contact us to see how our healthcare expertise, product marketing skills, and industry contacts can improve your sales efforts.

Reach Us

Use the details below, or fill out the form. 

+1 973-507-6293

info@​healthcareproductmarketing​.com

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