Testimonials

“Long before I came onboard, Dean and his HSC team were tasked with driving many of our marketing activities. They implemented an email marketing program, wrote white papers, and delivered in-depth marketing research. Their contributions were essential to maintaining our visibility in the market, with both our customers and prospects. Dean’s detailed knowledge of and experience with the radiology space gave him an edge over other consultants operating in the healthcare market. This translated to critical strategic insights about radiology that informed us about segments, key players, and trade shows. I found Dean and his team to be highly collaborative and service-oriented, often reducing workload for us while they worked directly with third-party vendors on press releases and optimization of marketing stack applications. Dean and his team, through their expertise and quality of service, proved to be excellent partners.”

~ Hijinio Reynoso, Director of Marketing

“Illuminate was at a point where we recognized we had achieved product market fit and needed help establishing our marketing department.  We needed someone who had supported all aspects and could be flexible scaling up a marketing department to support an ever-changing set of needs as we matured as a company.  HSC was instrumental in helping us educate the various market segments and support
our sales efforts as we went through significant organizational change.  Dean provided a product marketing mindset on key initiatives and helped manage our entire marketing team to ensure we executed against our strategic projects.”

~ Cole Erdmann,  CEO

“We began working with Dean Kaufman at Healthcare Service Consultants (HCS) in April 2020. HSC hit the ground running, since Dean understands radiology and was able to quickly grasp the challenges around CT dose and image reconstruction. In addition to supporting our marketing- and sales-related documentation, Dean’s team supported us in achieving a more professional appearance in our go-to-market approach, in the US and internationally. The team helped refine our messaging strategy, developed content, supported our digital channels, and trained our direct sales team and dealer network. Dean’s experience and focus has been invaluable in supporting our efforts to make rapid progress towards our commercial goals.”

~ Mikael Strindlund, President & CEO

“Our company had for many years struggled with our marketing. We had a solid reputation for good products and great service and we had a very satisfied client base. However, we were not very well known in the marketplace. HSC approached us with a marketing strategy that was insightful, doable and most of all captured the vision of our company better than we could have expected. HSC has developed and implemented a marketing strategy that has been continually elevating our brand recognition. Most importantly HSC always outlines a clear deliverable and then delivers it, all the while holding us accountable for our contribution to the plan. HSC has become a very valuable part of the RedRick team and we would highly recommend them to any company that is looking to develop or improve their marketing strategy.“

~ Greg Patrick, CEO

“Healthcare Service Consultants helped us to clearly communicate our value proposition through a white paper that has played an important part in enhancing our OEM and radiologist sales activity. We’ve spent a long time looking for someone who can help us shape our marketing messaging in the US healthcare market, and HSC offers the rare combination of full-spectrum marketing experience and in-depth sector knowledge.“

~ Ben Panter, CEO

Healthcare Service Consultants helped get us off the ground, as we were a healthcare technology startup with no existing marketing resources and no market presence. Dean was part of the team that supported the launch of our first commercial product by taking the lead in helping us refine our messaging, developed customer-facing collateral and thought leadership content, including a case study and white paper.

Ahead of our first significant tradeshow opportunity, HSC developed and distributed press releases that created significant visibility for us, developed and executed a trade show marketing plan that included coordinated partner marketing activities, and ensured all deadlines were met.

On behalf of HealthLytix, I would like to thank Dean for his diligence and responsiveness towards a successful launch of our first medical device commercial product at RSNA 2018.

~ Ajit Shankaranarayanan, COO

“HSC was instrumental in advising and supporting the Society of Imaging Informatics in Medicine (SIIM) in the development of the SIIM Corporate Leadership Circle Program. HSC advised SIIM staff and leaders, resulting in an outstanding marketing strategy for the program, and provided support in the implementation of an integrated marketing campaign that included a webinar for SIIM corporate members. HSC was able to very successfully transfer their corporate/business expertise in the imaging informatics community to build an effective program for SIIM, a non-profit, professional society.“

~ Anna Marie Mason, Executive Director (Retired)

“As a small company, we frequently use external marketing resources and often find it necessary to invest significant time explaining the specific needs of our business and industry. HSC’s understanding of healthcare industry drivers and clinical IT systems eliminated this demand and ensured the value of our new software solution was clearly articulated in terms important to our target market. Healthcare Service Consultants developed sales support and promotional materials that supported a successful launch at a major tradeshow and ensured consistent messaging across all materials.”

~ Mike Battin, COO