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This case study highlights our work with PACSgear, a software solutions company within the clinical IT marketplace. The company was small but established, with a strong reputation and solid customer base.
Our efforts centered on writing a white paper and case study, as well as creating an advertisement. All three supported a new product, MODLINK. Unlike many of the other white papers we’ve written, this one highlighted productivity research we performed–rather than company thought leadership.
At the end of our engagement, our contributions led to content assets that:
- quantified MODLINK’s efficacy in saving time.
- compared results in efficiency and accuracy with and without MODLINK.
- illustrated why time saving is beneficial for imaging departments.
1. Client Company Overview
When we entered our engagement with PACSgear, the company was a small, private company. They were well-respected in the market with well-known and highly-regarded products.
Those solutions aimed to improve communications between clinical IT systems. About six months prior to Healthcare Service Consultants coming on board, PACSgear launched a new product, MODLINK. This solution uses automation to capture structured report measurement data from ultrasound machines and insert that data into the radiologists report. Overall, the company’s products are designed to:
- improve radiologists efficiency,
- enable them to focus on the image interpretation,
- and ensure the accuracy of the numerical measurement data in the radiologists report.
2. Challenges
As a smaller company, PACSgear lacked marketing bandwidth to complete this project internally. MODLINK was also a newer solution to its product line, so there was much to be explored about its efficacy.
PACSgear’s goal with the white paper and case study was to quantify the improvements in efficiency and accuracy that MODLINK created. The advertisement we designed helped spread awareness about MODLINK’s presence in the market.
3. How We Helped
HSC’s reputation in the radiology IT space laid the foundation for our efforts. PACSgear knew we understood intricacies related to its products, including:
- Clinical scenarios
- How to measure ultrasound data
- Radiologist dictation workflow
- Value their products provided
HSC also had a pre-existing relationship with one of the customers on which we performed the productivity research. We were in close geographic proximity to this clinic and performed on-site evaluations.
During our engagement, we carried out an on-site assessment and gathered verbal feedback from a number of MODLINK customers. Our analysis looked at the benefits of a radiologist using MODLINK versus not using the solution. Through this research, were able to collect data develop a white paper and customer case study that quantified MODLINK’s performance in:
- Saving time–and thus creating time
- Reducing human error
- Handling highly complex ultrasound exams
4. Results
The finished white paper, entitled “Improving Report Efficiency & Accuracy,” culminated our market research. It demonstrated PACSgear’s solutions to be effective in doing just that. The customer case study captured the in-clinic results, showing differences in efficiency and accuracy–with and without MODLINK.
PACSgear recognized HSC’s value–understanding our long-standing expertise in radiology IT and product marketing. Our knowledge in this area not only produced the content assets desired, but we ultimately saved PACSgear time and resources as well.
