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PACSHealth, LLC, is a medical software development company that exclusively develops radiology informatics software. While small, the company is well-established and has a great reputation within the medical imaging IT market.
PACSHealth engaged Healthcare Service Consultants to help promote a new software product called VNA Health. Most of the work we did optimized the company’s presence at an upcoming radiology trade show (Radiology Society of North America, RSNA). However, our work of cleaning up their messaging and value proposition persisted beyond our contract.
1. Client Company Overview
Even though PACSHealth sold exclusively through large OEMs that should grasp their “technical speak,” this approach limited their market visibility and therefore sales.
2. Challenges
Even though PACSHealth sold exclusively through large OEMs that should grasp their “technical speak,” this approach limited their market visibility and therefore sales.
3. How We Helped
After doing the typical internal research, we worked with the client to refine their messaging and develop a pre-show promotional plan.
We were able to leverage our understanding of the market they participate in to quickly articulate their value in concise and impactful terms.
In addition, we created a number of opportunities for the company to better articulate its value and broaden awareness within the enterprise imaging IT marketplace.
- Two-page document capturing VNA Health’s capabilities/benefits
- Trifold sales sheet
- Press release (distributed to industry trade press)
- Pre-show email campaign messaging
- Buyer’s guide listing
4. Results
5. Let Us Help You
6. Customer Testimonial
As a small company, we frequently use external marketing resources and often find it necessary to invest significant time explaining the specific needs of our business and industry. HSC’s understanding of healthcare industry drivers and clinical IT systems eliminated this demand and ensured the value of our new software solution was clearly articulated in terms important to our target market. Healthcare Service Consultants developed sales support and promotional materials that supported a successful launch at a major tradeshow and ensured consistent messaging across all materials.
