Why do people start companies? Because they know there is a problem they can solve. It is the very premise of the hit television series Shark Tank. Yet, there’s often a key aspect that differentiates Shark Tank ideas that "make it" from ones that don’t. Those...
It’s important to understand the strategic and tactical role of product marketing in healthcare IT. Consider these key points before your next product launch.
You may be familiar with the causality dilemma of the chicken and the egg. Which came first? It’s a real head scratcher. You might have even gotten into heated arguments over it! The same dilemma exists in the world of healthcare IT. What should come first, sales or...
If there’s one thing healthcare IT entrepreneurs love, it's more tech. The question is, what is worth investing into a marketing tech stack versus what is a waste of time and money? In the world of marketing automation, there’s no shortage of software solutions. All...
How often do you receive cold calls from third-party sales agencies pitching some sort of product or service? If you’re a leader in the healthcare industry, it happens more often than you’d like. Your response is likely annoyance—at best. Think about it. A cold call...
Visual imagery is a powerful communication tool. Chances are the imagery you encounter in everyday advertising triggers memories and emotions. These images leave you with impressions about the brands and products they’re associated with. Problem is, these impressions...
When people think about marketing, they often only think about advertising and promotions. It is so much more than that. Marketing sits at the intersection of: customer success product management sales business strategy It also responsible for upstream functions...
Product marketing facilities the sales of a company’s products and services. Its goal is to increase awareness and understanding, as well as support the sales channel’s needs by developing: commercialization and sales enablement strategies product positioning,...
Many healthcare IT organizations look to outside marketing agencies. The goal is to get help creating and executing a strategic product marketing plan for awareness building and lead generation. Yet, several different engagement and pricing models exist. This can make...
Most healthcare IT marketers know a few things about the role of Search Engine Optimization (SEO) in digital marketing. Yet, optimizing SEO is a complex undertaking. A company’s investment in this area benefits from specialized expertise. To get the best results from...
Healthcare IT product marketing plays a significant role in generating brand awareness. It promotes your company’s brand value, products, and the problems they solve. And, it positions thought-provoking, educational content in front of key clinical, technical,...
Are you struggling to measure the effectiveness of your healthcare IT product marketing efforts? Google Analytics provides key strategic insights.
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