Are you struggling to measure the effectiveness of your healthcare IT product marketing efforts? Google Analytics provides key strategic insights.
Upstream vs. Downstream Marketing in Healthcare IT
There is often confusion surrounding the roles and relationships between upstream and downstream marketing. I find it helpful to think of upstream and downstream marketing with an analogy. Think of yourself as a fisherperson standing in the middle of a long stream....
Adapting to Hybrid Tradeshow Marketing in Healthcare IT
Out of necessity, virtual tradeshows skyrocketed in popularity early in the pandemic. This introduced new ways for healthcare IT companies to exhibit their products and network with potential customers. In-person events are returning. Yet, healthcare IT tradeshow...
Building an Effective Email Marketing Database
Email marketing is a highly effective method for distributing targeted content and developing personal connections with healthcare IT audiences. In fact, research shows that 99% of consumers check their email daily. Most Baby Boomers, Gen Xers, and Millennials prefer...
3 Ways to Leverage LinkedIn to Enhance Your Healthcare IT Marketing Strategy
LinkedIn is the world’s largest professional social network. It has become the platform of choice for clinical, technical, and business leaders within healthcare to network and connect with each other. As such, it is an ideal platform for healthcare IT marketers to:...
The Value of Reverse Expos for Healthcare IT Marketing
Healthcare IT marketers: Have you considered adding a reverse expo to your annual tradeshow strategy? There are many benefits to this alternative option.
The Role of Content Marketing in Healthcare IT, Part 8: Email Marketing
Email marketing is a proven tool in an overall content marketing strategy. It identifies prospects interested in learning more about your products and services. Email marketing is also perfect for: building brand awareness fostering engagement upselling to existing...
The Role of Content Marketing in Healthcare IT, Part 7: Social Media
A primary objective of a content marketing strategy is to achieve high levels of engagement with your target audiences. One of the broadest (and newest) tools a content marketer has in their arsenal is social media. By design, social media platforms encourage users...
The Role of Content Marketing in Healthcare IT, Part 6: Earned Content
So far in this blog series, we have focused on internally-created marketing content that's shared with consumers either directly or via media channels and outlets. Earned content is quite different. Rather than you developing the content, industry trade media creates...
The Role of Content Marketing in Healthcare IT, Part 5: Press Releases
Large corporations often use press releases to foster public relations and communicate notable business updates to the market and major shareholders. For smaller healthcare IT organizations, press releases can play an important role in: increasing awareness building...
Role of Content Marketing in Healthcare IT: Video Marketing, Part 4
Video is one of the most popular forms of content marketing across industries. When done well, video offers consumers an engaging and convenient medium for learning about topics and products of interest. In fact, statistics show that today’s audiences love video....
Blogs in Healthcare IT Marketing
This is part 3 of our series, Content Marketing in Healthcare IT. In this article, we'll be discussing the role of blogs in healthcare IT marketing. Here are links for part 1 (intro) and part 2 (white papers). Engaging with healthcare IT stakeholders can be...