Our Blog
Read our blog to gain insights into healthcare specific product marketing strategies and tactics.
Product Marketing: Strategic Enabler for Exceptional Healthcare IT Product Support
In the world of healthcare IT, ensuring your customers are well-supported is not a nice-to-have. It's a strategic imperative. Yet, the journey to creating successful product support strategies is complex. The role of product marketing is often overlooked. Product...
The Strategic Role of Healthcare IT Sales Enablement: From Materials to Mastery
Sales enablement is a crucial component of a commercialization strategy. How deeply focused are you on this area of healthcare IT marketing and sales efforts?
What’s the BEST Go-to-Market Strategy for Healthcare IT Brands: Direct Sales or Channel Partnerships?
Here’s the scenario. Your healthcare IT company’s products have passed the pilot phase. You’re finally ready for broader commercialization. It’s an exciting time, to say the least. It’s also a daunting time for CEOs. No matter how effective a healthcare IT solution...
The Yin and Yang of Healthcare IT Product Marketing and Regulatory Approvals
Top 3 considerations when commercializing a healthcare product subject to 510k clearance If you’re commercializing a medical device requiring 510k clearance, you know how tricky and time consuming it can be. Many healthcare IT entrepreneurs focus most of their time,...
75% of U.S.-Based Healthcare IT Startups Fail. 4 Steps to Ensure Commercialization Success
Does it surprise you that about 75% of U.S.-based healthcare IT startups fail? That’s a shocking statistic1. Many blame lack of funding and complex and expensive regulatory pathways. In reality, the number-one reason for failure is misreading market demand. Also, an...
The Price is Right! How to Develop Competitive Healthcare IT Product Pricing and Packaging
Almost everyone has seen at least a clip of the popular game show, The Price Is Right. There are many games in which contestants must guess the price of a product. In some cases, doing so helps them get more “Plinko” discs with the chance of winning cash prizes. The...
What Healthcare IT Companies Get Wrong About the Buyer Journey: A Shark Tank Lesson
Why do people start companies? Because they know there is a problem they can solve. It is the very premise of the hit television series Shark Tank. Yet, there’s often a key aspect that differentiates Shark Tank ideas that "make it" from ones that don’t. Those...
Slicing the Strategic Product Marketing Pie in Healthcare IT
It’s important to understand the strategic and tactical role of product marketing in healthcare IT. Consider these key points before your next product launch.
What (Should) Come First in Healthcare IT Company Growth: Sales or Product Marketing?
You may be familiar with the causality dilemma of the chicken and the egg. Which came first? It’s a real head scratcher. You might have even gotten into heated arguments over it! The same dilemma exists in the world of healthcare IT. What should come first, sales or...
Is Your Marketing Tech Stack Weighing You Down? Keep it simple and focused to remain nimble.
If there’s one thing healthcare IT entrepreneurs love, it's more tech. The question is, what is worth investing into a marketing tech stack versus what is a waste of time and money? In the world of marketing automation, there’s no shortage of software solutions. All...
3 Reasons Why Cold Calling Results in a Cold Shoulder in Healthcare IT
How often do you receive cold calls from third-party sales agencies pitching some sort of product or service? If you’re a leader in the healthcare industry, it happens more often than you’d like. Your response is likely annoyance—at best. Think about it. A cold call...
A Picture’s Worth a Thousand Words. Utilizing Appropriate Marketing Imagery in Healthcare
Visual imagery is a powerful communication tool. Chances are the imagery you encounter in everyday advertising triggers memories and emotions. These images leave you with impressions about the brands and products they’re associated with. Problem is, these impressions...