Our Blog
Read our blog to gain insights into healthcare specific product marketing strategies and tactics.
3 Aspects of Healthcare IT Marketing Early Growth Companies Need to Know
When people think about marketing, they often only think about advertising and promotions. It is so much more than that. Marketing sits at the intersection of: customer success product management sales business strategy It also responsible for upstream functions...
Why It’s Important to Let Marketers Do Marketing
Product marketing facilities the sales of a company’s products and services. Its goal is to increase awareness and understanding, as well as support the sales channel’s needs by developing: commercialization and sales enablement strategies product positioning,...
How to Best Engage with a Healthcare IT Marketing Agency
Many healthcare IT organizations look to outside marketing agencies. The goal is to get help creating and executing a strategic product marketing plan for awareness building and lead generation. Yet, several different engagement and pricing models exist. This can make...
Importance of Search Engine Optimization (SEO) in Healthcare IT
Most healthcare IT marketers know a few things about the role of Search Engine Optimization (SEO) in digital marketing. Yet, optimizing SEO is a complex undertaking. A company’s investment in this area benefits from specialized expertise. To get the best results from...
Digital Lead Generation in Healthcare IT
Healthcare IT product marketing plays a significant role in generating brand awareness. It promotes your company’s brand value, products, and the problems they solve. And, it positions thought-provoking, educational content in front of key clinical, technical,...
Value of Google Analytics in Healthcare IT Marketing
Are you struggling to measure the effectiveness of your healthcare IT product marketing efforts? Google Analytics provides key strategic insights.
Upstream vs. Downstream Marketing in Healthcare IT
There is often confusion surrounding the roles and relationships between upstream and downstream marketing. I find it helpful to think of upstream and downstream marketing with an analogy. Think of yourself as a fisherperson standing in the middle of a long stream....
Adapting to Hybrid Tradeshow Marketing in Healthcare IT
Out of necessity, virtual tradeshows skyrocketed in popularity early in the pandemic. This introduced new ways for healthcare IT companies to exhibit their products and network with potential customers. In-person events are returning. Yet, healthcare IT tradeshow...
Building an Effective Email Marketing Database
Email marketing is a highly effective method for distributing targeted content and developing personal connections with healthcare IT audiences. In fact, research shows that 99% of consumers check their email daily. Most Baby Boomers, Gen Xers, and Millennials prefer...
3 Ways to Leverage LinkedIn to Enhance Your Healthcare IT Marketing Strategy
LinkedIn is the world’s largest professional social network. It has become the platform of choice for clinical, technical, and business leaders within healthcare to network and connect with each other. As such, it is an ideal platform for healthcare IT marketers to:...
The Value of Reverse Expos for Healthcare IT Marketing
Healthcare IT marketers: Have you considered adding a reverse expo to your annual tradeshow strategy? There are many benefits to this alternative option.
The Role of Content Marketing in Healthcare IT, Part 8: Email Marketing
Email marketing is a proven tool in an overall content marketing strategy. It identifies prospects interested in learning more about your products and services. Email marketing is also perfect for: building brand awareness fostering engagement upselling to existing...