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Read our blog to gain insights into healthcare specific product marketing strategies and tactics.
The Role of Content Marketing in Healthcare IT, Part 7: Social Media
A primary objective of a content marketing strategy is to achieve high levels of engagement with your target audiences. One of the broadest (and newest) tools a content marketer has in their arsenal is social media. By design, social media platforms encourage users...
The Role of Content Marketing in Healthcare IT, Part 6: Earned Content
So far in this blog series, we have focused on internally-created marketing content that's shared with consumers either directly or via media channels and outlets. Earned content is quite different. Rather than you developing the content, industry trade media creates...
The Role of Content Marketing in Healthcare IT, Part 5: Press Releases
Large corporations often use press releases to foster public relations and communicate notable business updates to the market and major shareholders. For smaller healthcare IT organizations, press releases can play an important role in: increasing awareness building...
Role of Content Marketing in Healthcare IT: Video Marketing, Part 4
Video is one of the most popular forms of content marketing across industries. When done well, video offers consumers an engaging and convenient medium for learning about topics and products of interest. In fact, statistics show that today’s audiences love video....
Blogs in Healthcare IT Marketing
This is part 3 of our series, Content Marketing in Healthcare IT. In this article, we'll be discussing the role of blogs in healthcare IT marketing. Here are links for part 1 (intro) and part 2 (white papers). Engaging with healthcare IT stakeholders can be...
The Role of the White Paper in Content Marketing
This is part 2 of our series, Content Marketing in Healthcare IT. In this article, we'll be discussing the white paper as a powerful tool in healthcare IT marketing. You may also enjoy reading part 1 (intro) and part 3 (blogs). Many healthcare IT solutions are...
The Role of Content Marketing in Healthcare IT
In this first blog of our series, Content Marketing in Healthcare IT, we will explore: The role of content marketing within a broader healthcare IT product marketing strategy The various forms that it can take How it can generate awareness, build credibility, and...
Proof Points: The Healthcare IT Marketer’s Holy Grail
One of the most elusive tools in a healthcare marketer’s war chest rests is data proof points. Proof points are the tangible value a healthcare IT solution delivers to clinical, operational, and financial stakeholders. Yet, this precious data is rarely provided....
The Impact of Technology Convergence on Product Marketing Strategy
This article explores some of the drivers behind technology convergence and the impact it has on marketing strategy. The healthcare industry is no stranger to convergence through mergers and acquisitions. In the U.S. healthcare market, provider organizations have...
The Modern Healthcare Product Marketing Leader
Last month’s blog highlighted the "era" of digital transformation. This evolution shaped both healthcare delivery and the role of the healthcare marketer. But, an emergence of digital media is only one of the forces impacting healthcare IT sales and marketing...
The Evolution of Healthcare Product Marketing
Healthcare delivery has evolved in the past 20 years. So, too, has healthcare product marketing. Both saw impacts via the digital transformation of marketing. An explosion of digital tools and online platforms in our personal lives has embraced this shift. In...
Making the Most of Virtual RSNA 2020
This year's Virtual RSNA 2020 will be unlike any previous annual meeting. Strategies and tactics for attracting walk-by traffic do not apply in this year’s model. Instead, vendors will need to find new and creative ways to rise above virtual noise and win the...