Our Blog
Read our blog to gain insights into healthcare specific product marketing strategies and tactics.
The Impact of Technology Convergence on Product Marketing Strategy
This article explores some of the drivers behind technology convergence and the impact it has on marketing strategy. The healthcare industry is no stranger to convergence through mergers and acquisitions. In the U.S. healthcare market, provider organizations have...
The Modern Healthcare Product Marketing Leader
Last month’s blog highlighted the "era" of digital transformation. This evolution shaped both healthcare delivery and the role of the healthcare marketer. But, an emergence of digital media is only one of the forces impacting healthcare IT sales and marketing...
The Evolution of Healthcare Product Marketing
Healthcare delivery has evolved in the past 20 years. So, too, has healthcare product marketing. Both saw impacts via the digital transformation of marketing. An explosion of digital tools and online platforms in our personal lives has embraced this shift. In...
Making the Most of Virtual RSNA 2020
This year's Virtual RSNA 2020 will be unlike any previous annual meeting. Strategies and tactics for attracting walk-by traffic do not apply in this year’s model. Instead, vendors will need to find new and creative ways to rise above virtual noise and win the...
How to Make the Most Out of Virtual Conferences: a Healthcare IT Company Primer
Much like visits with primary care providers, meetings with colleagues, and social interactions, the norm now is virtual conferences. A significant portion of the marketing effort and budget for many healthcare IT companies is dedicated to generating leads at...
Healthcare IT Startup Business Plan Turns a Brilliant Idea into Reality
How many times have you had a “genius” idea but neglected to jot it down? More often than not, that brilliance becomes ethereal when not recorded in some form or fashion. Healthcare IT startups that are rooted in IT ingenuity need to have a solid business plan if they...
3 Steps to Creating an Effective Packaging & Pricing Strategy
You have spent countless hours and significant dollars building your health IT innovation. And rightly so. You want to realize as much revenue as possible from all that hard work. Pricing is a difficult tightrope to walk. On one hand, your product should be priced in...
4-Pronged Planning Process for Successful Healthcare IT Startups
Healthcare IT startups face a number of challenges that established companies have long overcome. Without a well thought-out plan in place, young companies are more likely to flounder and make avoidable mistakes. At Healthcare Service Consultants we have gained a lot...
What Is Upstream Marketing and Why Is It Important in Healthcare IT Development?
What is upstream marketing? When people hear the word “marketing” most immediately think Super Bowl commercials, websites, and Google ads. For better or worse, marketing is most often associated with communications by vendors to their customers. Such “downstream”...
Strategies for Healthcare IT Companies to Thrive in the COVID-19 Era
Let's review some strategies for healthcare IT companies to consider in an effort to succeed during this difficult time. As B2B healthcare IT companies attempt to adjust their strategies to the new normal of the COVID-19 era, uncertainty looms large. From employee...
Strategic Sales and Marketing Solutions to COVID-19 Challenges
With multiple COVID-19 challenges hitting our communities, healthcare institutions across the globe are “closing their doors.” From a sales and marketing perspective, this raises a myriad of concerns for healthcare IT companies. Yet, there are workable strategies amid...
How to Increase Trade Show Visibility with Pre-Show Mailers
As you prepare your upcoming trade show plans, you’re likely allocating marketing funds where it makes the most financial sense. Email and other digital channels are cost-effective. But are they the only option for optimizing your company’s trade show visibility?...