Our Blog
Read our blog to gain insights into healthcare specific product marketing strategies and tactics.
Why Your Healthcare IT Marketing Strategy Must Include Your Corporate Achievements
Your corporate triumphs should be an integral part of your healthcare IT marketing strategy. Many healthcare IT companies refuse to include corporate achievements as part of their marketing. One of their greatest fears is that the competition will get their hands on...
Market Your Milestone and Build Credibility: Company Events & PR Announcements as Marketing Opportunity
When an organization achieves a milestone, it is reason for celebration. Company anniversaries, moving to a new facility, a significant customer win, awards and accreditations—these are all proof points of success. They also represent a marketing opportunity. The...
3 Ways B2B Healthcare Marketing Differs From B2C
In the universe of marketing, there are key differences between B2B and B2C approaches. These differences are even more pronounced between B2C and B2B healthcare marketing. Marketers use a very simplistic differentiator: B2B audiences typically base purchasing...
Four Ways to Maximize the Impact of Your Healthcare IT Press Releases
Developing and distributing healthcare IT press releases is an important way to get the word out about your brand and products. In this industry, as in other niche markets with an educated audience, the point is not to get your story on the local TV news or newspaper....
3 Ways to Optimize your Healthcare IT Trade Show Planning
For most healthcare IT companies, trade shows are an important component of any marketing strategy or go to market strategy. But trade show exhibit hall participation is expensive, so it is important to pick the right shows to attend. This is where healthcare IT...
3 Critical Reasons to Market Your Healthcare IT Product
Marketing creates demand while sales harvest that demand. It’s easy to invest a lot of effort and resources into sales because that’s what brings in the profit. But without solid marketing to generate demand in the first place, there will be no sales to harvest. Here...
4 Reasons Why Thought Leadership Matters in Healthcare IT Marketing
Thought leadership is a common content marketing strategy. It leverages the talent, experience, and knowledge within a business to answer your target market's most pressing questions. Thought leadership content works to progress the buyer’s journey. It helps prospects...
3 Strategic Steps to Improve Your Healthcare IT Website
A healthcare IT website development or improvement effort is a strategic project. It requires planning to optimize the visitor’s experience. It must also present the visitor with the right information, in the right order, based on their buyer persona. Visitors need...
What’s in a name? The importance of credibility in writing case studies
Many companies create customer case studies as part of their education and marketing efforts. You can think of a well-written case study as an extended, detailed testimonial or customer review. The main difference is that the company writes case studies, while the...
3 Benefits of Developing a Healthcare IT Marketing Strategy
Most smaller companies shy away from marketing strategy. Some abandon marketing completely. But, marketing is the bridge between sales and products. Spending time developing a healthcare IT marketing strategy can yield big benefits. Marketing strategy development lets...
What is product marketing? And how is it different from other marketing?
Many small healthcare IT company CEOs and leaders I speak to believe marketing only comes in one form. They don’t realize there are different kinds of marketing firms and different kinds of marketing. I often have to specify that Healthcare Service Consultants follows...
3 Questions to Answer In Your Product Marketing Strategy Session
No surgeon would begin open-heart surgery without extensive consultation with the patient and other medical professionals. All parties should know the patient’s condition and all possible outcomes. In the same vein, every product marketing consulting engagement...