Our Blog
Read our blog to gain insights into healthcare specific product marketing strategies and tactics.
What is product marketing? And how is it different from other marketing?
Many small healthcare IT company CEOs and leaders I speak to believe marketing only comes in one form. They don’t realize there are different kinds of marketing firms and different kinds of marketing. I often have to specify that Healthcare Service Consultants follows...
3 Questions to Answer In Your Product Marketing Strategy Session
No surgeon would begin open-heart surgery without extensive consultation with the patient and other medical professionals. All parties should know the patient’s condition and all possible outcomes. In the same vein, every product marketing consulting engagement...
3 Ways Marketing Helps OEM and Direct Sales Strategies
Many smaller companies focus on developing partnerships and selling their product only as an add-on to a larger original equipment manufacturer’s (OEM) integrated solution. This channel strategy is very prevalent in the healthcare IT world. Systems vendors are always...
4 Ways to Make Your Healthcare IT Tradeshow Marketing More Effective
Several of our clients will be at important tradeshows over the next few weeks. Throughout the year, tradeshow marketing is a great way to build brand awareness. It’s also perfect for nurturing leads by meeting face to face with customers, prospects, and partners. ...
4 Ways Blogging Can Enhance Your Healthcare Marketing Strategy
Blogging has evolved far beyond personal journals. Now, it’s a powerful content marketing tool that builds trust, showcases features and benefits, and adds value to your brand. It’s time to make blogging part of your company’s healthcare marketing strategy. Here are...
Healthcare invades the Consumer Electronics Show!
I love hearing about marketing healthcare services directly to the consumer. The consumerism of healthcare and the explosion of mobile healthcare apps are evidence of society's interest in learning more. It’s also enabling informed decision-making and better control...
The Economics of Meaningful Use for Radiology in 2013 and Beyond – ImagingBiz
The more I read these articles about Meaningful Use (MU), the more it makes sense. Keith and the team continue to make huge efforts to present the latest facts in clear English. This is a huge challenge considering how confusing the MU rules and regulations are. 2013...
The Rule of Three
A few weeks back, I attended the ACR Imaging Informatics Summit in Washington, D.C. There were great networking opportunities, and I had a chance to hear from some top thought leaders in the industry. There was significant conversation about content the ONC has...