Our Blog
Read our blog to gain insights into healthcare specific product marketing strategies and tactics.
4 Ways Blogging Can Enhance Your Healthcare Marketing Strategy
Blogging has evolved far beyond personal journals. Now, it’s a powerful content marketing tool that builds trust, showcases features and benefits, and adds value to your brand. It’s time to make blogging part of your company’s healthcare marketing strategy. Here are...
Healthcare invades the Consumer Electronics Show!
I love hearing about marketing healthcare services directly to the consumer. The consumerism of healthcare and the explosion of mobile healthcare apps are evidence of society's interest in learning more. It’s also enabling informed decision-making and better control...
The Economics of Meaningful Use for Radiology in 2013 and Beyond – ImagingBiz
The more I read these articles about Meaningful Use (MU), the more it makes sense. Keith and the team continue to make huge efforts to present the latest facts in clear English. This is a huge challenge considering how confusing the MU rules and regulations are. 2013...
The Rule of Three
A few weeks back, I attended the ACR Imaging Informatics Summit in Washington, D.C. There were great networking opportunities, and I had a chance to hear from some top thought leaders in the industry. There was significant conversation about content the ONC has...