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Read our blog to gain insights into healthcare specific product marketing strategies and tactics.

3 Ways Marketing Helps OEM and Direct Sales Strategies

3 Ways Marketing Helps OEM and Direct Sales Strategies

Many smaller companies focus on developing partnerships and selling their product only as an add-on to a larger original equipment manufacturer’s (OEM) integrated solution. This channel strategy is very prevalent in the healthcare IT world.  Systems vendors are always...

Healthcare invades the Consumer Electronics Show!

I love hearing about marketing healthcare services directly to the consumer. The consumerism of healthcare and the explosion of mobile healthcare apps are evidence of society's interest in learning more. It’s also enabling informed decision-making and better control...

The Rule of Three

The Rule of Three

A few weeks back, I attended the ACR Imaging Informatics Summit in Washington, D.C. There were great networking opportunities, and I had a chance to hear from some top thought leaders in the industry.  There was significant conversation about content the ONC has...

B2B Healthcare Marketing News & Tips

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