How We Help

We provide a full range of healthcare software marketing services; from fractional Chief Marketing Officer and strategy refinement to tactical implementation of thought leadership, PR and digital marketing.

Our product marketing services help healthcare IT companies succeed by deepening their industry insights and helping clients solve market problems while promoting their capabilities and successes.

Healthcare Service Consultants offers the following range of healthcare software marketing services that can be tailored to your specific needs:

Strategic Services

  • Market and business strategy assessment
  • Product launch planning and execution
  • Product messaging and positioning
  • Sales strategy refinement
  • Competitive analysis
  • CRM management
  • Market research

Awareness Building

  • Email marketing campaigns
  • Case studies
  • Media planning
  • Tradeshow management
  • Public Relations
  • Website development and refinement

Channel Enablement

  • Customer success stories
  • Sales presentations
  • Product and demonstration videos
  • Product sales collateral
  • Elevator Pitches
  • Installed base upsell programs
  • Promotional programs
  • Reference site management

Thought Leadership

  • White Papers
  • Sponsored content development
  • ROI justification models
  • Research summaries
  • Literature reprints

Demand Generation

  • Webinar Production
  • Newsletter writing
  • Paid Search
  • Social media strategy

Benefits of Working with HSC

HSC Capabilities

Consultative product marketing support provides a unique approach to addressing business needs. Learn how we employ an ongoing, integrated, and customized marketing plan that helps your organization achieve its goals.

Sales Enablement in Healthcare IT: Equipping Teams for Success

Sales enablement plays a pivotal role in healthcare IT. It serves as the bridge between marketing and sales to equip teams with the tools, training, and...

Take The Lead: Strategies for Capturing Trade Show Success

Trade shows are valuable opportunities for healthcare IT companies to showcase their products. They are also great venues to network with industry...

Step-Up Your Commercialization Strategy: Maximize the Value of Your Product Marketing Consultant

As a leader of an innovative health tech company, you might often juggle many priorities. For example, product development, funding, sales, customer success,...

Beware the Buzz: Tricks and Treats of Marketing Buzzwords in Healthcare IT

When competing for the attention of busy clinicians or healthcare executives, the allure of using the latest buzzwords is hard to resist. Acronyms and words...

B2B Healthcare Marketing News & Tips

Join our mailing list to receive the latest news and updates from our team

You have Successfully Subscribed!