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UnitedHealthcare is a well-known, large, greatly-established insurance company serving millions of users. Within this large conglomerate existed an advanced research and analytics group. This subset of UHC hired Healthcare Service Consultants to develop case studies and sales sheets to promote its software solution–which other departments in the company could use to optimize processing of insurance claims.
With our efforts, the internal group achieved its goal of promoting itself and its solutions across the entire corporation.
2. Challenges
Any insurance company aims for a few key goals:
- Identify claims that are illegitimate (fraud, waste, abuse)
- Simplify the process by which claims are reviewed/processed
- Reduce the cost of the claims review process
- Ensure stellar customer service, thereby retaining members
The software developed by the internal advanced research and analytics group was designed to help with three. However, not every branch of UHC was aware of the software being developed and its capabilities. By hiring HSC, this internal ‘business within a business’ aspired to grow awareness, understanding and sales.
3. How We Helped
As seasoned experts within healthcare IT and healthcare IT marketing, we immediately understood the initial needs of UHC. The next step involved interviewing internal stakeholders to fully grasp the “what, why, and when” of the needs, goals and challenges of the various businesses. We worked with an internal consultant to broaden that insight. Our research also included meetings with various cross-functional players within the company.
Upon gathering this background information, we developed and wrote three internal customer case studies and two sales sheets. The content development was all encompassing. Meaning, we provided all of the copywriting, editing, and graphic design for each asset.
4. Results
Compiling everything we learned, plus our long history of expertise in the medical imaging market, we created the guiding principles of “5 Steps to Ensure Your Enterprise Imaging Strategy Facilitates Mergers & Acquisitions.”
With this white paper, Merge was able to share its unique perspective with key strategic decision makers who are typically involved in managing the strategy behind a health system merger or acquisition. It also enhanced the company’s positioning as a leading force in medical imaging–not just from a technology standpoint, but also from a strategic business partner standpoint.
