Testimonials

Healthcare Marketing Success Stories

Our Clients Speak

HSC has been providing strategic product marketing leadership and a full range of services to healthcare IT companies for over 10 years. Our product marketing expertise combined with our healthcare domain knowledge enable us to begin contributing immediately and ensures meaningful results. But don’t take our word for it! Read what our clients have to say.

(click on the testimonials to see company’s case study)

Doug Herman

Xybix

Dean has a very clear focus on what needs to happen to execute a plan and line up results. His work with our team had a positive impact with our results at the RSNA tradeshow; something we strongly needed. If you need someone to help your busy and hard-working team create clarity, direction and deliverables that result in strong leads, contact Dean today.

~ Doug Herman, Vice President of Sales, Marketing, and Design

Hijinio Reynoso, Director of Marketing

HealthLevel

“Long before I came onboard, Dean and his HSC team were tasked with driving many of our marketing activities. They implemented an email marketing program, wrote white papers, and delivered in-depth marketing research. Their contributions were essential to maintaining our visibility in the market, with both our customers and prospects. Dean’s detailed knowledge of and experience with the radiology space gave him an edge over other consultants operating in the healthcare market. This translated to critical strategic insights about radiology that informed us about segments, key players, and trade shows. I found Dean and his team to be highly collaborative and service-oriented, often reducing workload for us while they worked directly with third-party vendors on press releases and optimization of marketing stack applications. Dean and his team, through their expertise and quality of service, proved to be excellent partners.”

~ Hijinio Reynoso, Director of Marketing

Cole Erdmann

Illuminate

“Illuminate was at a point where we recognized we had achieved product market fit and needed help establishing our marketing department.  We needed someone who had supported all aspects and could be flexible scaling up a marketing department to support an ever-changing set of needs as we matured as a company.  HSC was instrumental in helping us educate the various market segments and support
our sales efforts as we went through significant organizational change.  Dean provided a product marketing mindset on key initiatives and helped manage our entire marketing team to ensure we executed against our strategic projects.”

~ Cole Erdmann,  CEO

Laurel Bridge Software

“HSC helped Laurel Bridge Software to develop, implement and actively manage a formal marketing strategy and plan that included: company and product brand awareness and messaging, press releases, regular email campaigns, website design, website content, LinkedIn content, case studies, and white papers. In short order, HSC has advanced our marketing efforts from non-existing to regular, targeted, and timely. This has resulted in broader industry awareness and an increasing number of website visitors, promotional downloads, prospects, and customers.“

~ Greg Muller, Director of Business Development

AlgoMedica

“We began working with Dean Kaufman at Healthcare Service Consultants (HCS) in April 2020. HSC hit the ground running, since Dean understands radiology and was able to quickly grasp the challenges around CT dose and image reconstruction. In addition to supporting our marketing- and sales-related documentation, Dean’s team supported us in achieving a more professional appearance in our go-to-market approach, in the US and internationally. The team helped refine our messaging strategy, developed content, supported our digital channels, and trained our direct sales team and dealer network. Dean’s experience and focus has been invaluable in supporting our efforts to make rapid progress towards our commercial goals.”

~ Mikael Strindlund, President & CEO

RedRick Technologies

“Our company had for many years struggled with our marketing. We had a solid reputation for good products and great service and we had a very satisfied client base. However, we were not very well known in the marketplace. HSC approached us with a marketing strategy that was insightful, doable and most of all captured the vision of our company better than we could have expected. HSC has developed and implemented a marketing strategy that has been continually elevating our brand recognition. Most importantly HSC always outlines a clear deliverable and then delivers it, all the while holding us accountable for our contribution to the plan. HSC has become a very valuable part of the RedRick team and we would highly recommend them to any company that is looking to develop or improve their marketing strategy.“

~ Greg Patrick, CEO

Infervision

“Infervision is an international software company focused on medical imaging utilizing AI.

Very well established in Europe and Asia, but new to the U.S. marketplace, we needed help with brand recognition, product and value-proposition positioning, and social media presence for our run-up to RSNA.

I had worked with Dean previously and knew his organization was the right partner for the job. The media presence, recognition, and lead generation that HSC developed for us was everything we had targeted and more.”

~ Tony Gevo

Vice President, Infervision North America

Blackford Analysis Ltd.

“Healthcare Service Consultants helped us to clearly communicate our value proposition through a white paper that has played an important part in enhancing our OEM and radiologist sales activity. We’ve spent a long time looking for someone who can help us shape our marketing messaging in the US healthcare market, and HSC offers the rare combination of full-spectrum marketing experience and in-depth sector knowledge.“

~ Ben Panter, CEO

HealthLytix

Healthcare Service Consultants helped get us off the ground, as we were a healthcare technology startup with no existing marketing resources and no market presence. Dean was part of the team that supported the launch of our first commercial product by taking the lead in helping us refine our messaging, developed customer-facing collateral and thought leadership content, including a case study and white paper.

Ahead of our first significant tradeshow opportunity, HSC developed and distributed press releases that created significant visibility for us, developed and executed a trade show marketing plan that included coordinated partner marketing activities, and ensured all deadlines were met.

On behalf of HealthLytix, I would like to thank Dean for his diligence and responsiveness towards a successful launch of our first medical device commercial product at RSNA 2018.

~ Ajit Shankaranarayanan, COO

Phynd Technologies

“As someone who has started and built other companies, I knew the importance of marketing for refining and promoting the company value proposition. Since Phynd has a unique solution to a common problem that is not widely understood, we had the additional need to educate our prospects, as well as create awareness. I tried other marketing firms prior to Healthcare Service Consultants, but none of them matched HSC’s knowledge of healthcare IT. With HSC I didn’t need to spend time explaining what we did.

Healthcare Service Consultants refined our messaging, supported two product launches, and developed and implemented an inbound marketing effort supported with PR, tradeshow support, blog content, and customer-facing collateral. These efforts facilitated our rapid growth by supporting sales funnel development and improving market awareness of our capabilities and customer success.“

~ Thomas White, CEO

Society for Imaging Informatics in Medicine (SIIM)

“HSC was instrumental in advising and supporting the Society of Imaging Informatics in Medicine (SIIM) in the development of the SIIM Corporate Leadership Circle Program. HSC advised SIIM staff and leaders, resulting in an outstanding marketing strategy for the program, and provided support in the implementation of an integrated marketing campaign that included a webinar for SIIM corporate members. HSC was able to very successfully transfer their corporate/business expertise in the imaging informatics community to build an effective program for SIIM, a non-profit, professional society.“

~ Anna Marie Mason, Executive Director (Retired)

Mike Battin headshot

PACSHealth

“As a small company, we frequently use external marketing resources and often find it necessary to invest significant time explaining the specific needs of our business and industry. HSC’s understanding of healthcare industry drivers and clinical IT systems eliminated this demand and ensured the value of our new software solution was clearly articulated in terms important to our target market. Healthcare Service Consultants developed sales support and promotional materials that supported a successful launch at a major tradeshow and ensured consistent messaging across all materials.”

~ Mike Battin, COO

ICON

“HSC took the time to understand our business and the challenges we face before coming up with several ideas and recommendations that we have been able to build upon and implement. I was impressed with their diligence and ability to apply independent thinking that helped us to see opportunities we may otherwise have missed.“

~ C-suite executive

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